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Search Engine Seo Optimization, False Copy writing

Copywriting is the term used in Writing of advertising or publicity copy.Copywriting has a lot of importance in both the traditional media and the electronic media. Copywriting is generally used to grab attention, build interest, create interest and bring people to action.

The Internet is a huge place with billions of individual pages of information. It is the search engines that ensure that targeted traffic comes to your site. The contents of the site thus play a major role in bringing traffic to your site. This is where SEO copywriting comes into action. SEO is an expansion for the phrase Search Engine Optimization, This is the process of optimizing a site for search engines so that the site ranks high and it brings targeted traffic to the ranking site,

SEO copywriting or Search Engine (Optimization) copywriting is writing or re-writing text on the web page in such a manner that it ranks highly with search properties with your targeted keyword phrases. This means that the text on the website page is either written or rewritten in such a manner that it continues to appeal to the site surfer while being compatible to the Search Engines. Search Engines see keyword distribution and keyword prominence to return the document relevant to the query performed by the end user. Writing a good keyword rich copy is very good for search engines. Good SEO copywriting ensures that your site gets highly qualified focused traffic that leads to higher conversions. But you should remember SEO copywriting is not everything for a search engine. Search Engine Copywriting is the first step in all important search engine optimization process,

In SEO copywriting care should be taken to see that the text on your site is put forward in such a way that it becomes search engine friendly while remaining appealing to the surfer. The content should also be very relevant to the site. But the main objective is that the search engines rank your site highly. Keywords relevant to your site are optimized so that your site ranks high when search engines crawl your site. This will direct targeted traffic to your site, ensuring that they are provided with the specific information and hence increase sales for you.

Search engines helps in site optimization in the following ways
Uses specific keywords to make your site rank highly
Brings targeted traffic to the site
Increases sales
Very useful as a long term strategy

It is important to understand that SEO copywriting does not mean inserting several hi-fi words. This may actually defeat the purpose of copywriting, which is to make the site user friendly. Ultimately what counts is the conversion rate.

SEO Copywriting services from search engine genie include modifying your site, headings, HTML text, layout, design and even images where needed. Though there are no hard and fast rules for SEO copywriting, these are some commonly followed practices.

1)Optimisation Search Engine, What Keywords Research ??

SEO copywriting aims at making the site rank high in all search engines. Hence the selection of keywords is very important. In fact keyword research is the most important part in SEO copywriting process. Keyword Phrase Research is a process of selecting the most optimum performance quality keyword phrases that can help visitors find your site. It is advisable to do keyword research by using tools like Wordtracker and Overture - Search Term Suggestion Tools. Other search engines like Google also offer some tools

While doing keyword research, it is important to adopt a very focused approach. It must be kept in mind that people look for very specific information and hence the keywords must also be very specific.

Another thing to be kept in mind is that it is always better to use “keyword phrases” than keywords. For instance, if your keyword is real- estate it is better to use phrases like real-estate investment or real-estate investments. It is good to use both the singular and plural versions of the keywords where necessary.

It is also better to use keywords that are popular but not very competitive.
Since copywriting is intended for site optimization also, it is most effective when the keywords are spread throughout the entire page rather than just being concentrated at the beginning of the page or page heading.

2) Seo Optimization for Page Heading

In any media it is the heading, which catches your attention. That is why catchy titles are paid a lot of attention. Search Engine Copywriting is no exception. The only difference being that in SEO copywriting what matters is that the heading contains the keywords. This will give the surfer an idea of what the site is all about. Moreover, the search engines give more importance to text contained in the heading formats. Hence make sure that the key words are placed in the HTML header codes <H1> and <H2>.

The text length on a particular page is also relevant. The ideal length is considered to be around 500 words. Only then can the keyword relevance be understood. All search engines do not read through the entire page; so care should be taken to place the important keywords at the beginning of the page.

3)Search Engine Best Seo Optimization Value for Meta Tags

Meta tags are not directly connected with the end user. These are used so that the search engines crawling your site are able to index the site accurately. Using Meta tags also give you the ability to control the description of its web pages. However due to the widespread abuse of Meta tags it is not as effective as it was before.

There are several kinds of Meta tags.

The more important ones are as follows:

a) Title Tag
Title tag is not a Meta tag. The Title Tag is an HTML code that shows the words that appear at the top title bar of your browser. Title tags play a vital role in your site’s rankings. It is these words or phrases that appear as the title of your page in the hyperlink listings on the search engine results. Hence a lot of importance is to be given to the creation of title tags.

Only the most relevant and specific keywords are to be included in the title tag. These keywords should at the same time describe the contents of the page aptly. The title page can be compared to a well-worded sales phrase and hence only the most relevant and specific keywords should be used.

b) Meta description tag
This gives a short and concise summary of your website page. It is mostly these words that are placed in SERP just below the title tag to give a brief description of your page. Ensure that the Meta description tag is brief but with all the keywords included and also that it is different and customized for each page.

c) Meta Keywords Tag
The Meta keywords tag should have a maximum of 15 non-repetitive, competent keywords. This is sure to help you get your site ranked among the top sites for the relevant keywords.

D) Body Tag
Body tag is the important part of an Html Document, Text added inside the tags like
<p>, <h1>, <h2>, <embedded>, <noscript> <td> are visible to the end users, What ever text in these tags should be appealing to both the Users as well as the search engines, Search Engines consider the keywords in these tags important, Good copywriting ensures these places have good contents

You might have a great product, service and a site that is very well written. A great copywriter might have copy written the site for you. However you might not be able to achieve the results that you were looking forward to. This goes to emphasize the fact that search engine optimization is not entirely in the hands of any SEO copywriter. A good copywriter is someone who writes good copies, Search engines keep changing their algorithms to keep up with the spamming tactics that Some of the SEO companies use from time to time. So they don’t see all phrases these days, Most of the search engines have moved to semantic analysis of the visible text document, Modern day Search engine copywriting is not just about adding phrases of keywords in the text, It is all about writing perfectly for modern day search engines, They relate a document by the meaning of the words on the document, Adding singular keywords, plural keywords, synonyms and other related keywords are very important for an effective SEO copy written document,

This does not however mean that copywriting is something that is very difficult and cannot be done by you. You can do the copywriting yourself but having it done by a professional SEO company adds that much of professionalism to the site. An important thing that must be kept in mind while doing search engine copywriting is the audience that is being targeted. The contents must be written or rewritten specifically for them.

When all these factors are kept in mind, your site is sure to rank highly in the major search engines. But as written earlier there are no guarantees when it comes to the business of search engine optimization. SEO copywriting ensures it makes your copy read well on the view of a search engine Getting your site done by a professional SEO company is one of the best ways to see that your site gets ranked highly in the major search engines.

Search engine Genie is Professional SEM/SEM company offering Seo services for big to small companies, If you need professional SEO services or professional SEO copywriting contact us Search Engine Genie Support Desk,

With all the new HTML tags that are coming out, it’s easy to overlook some of the greatest tools in our arsenal of HTML tricks. There are still a few HTML goodies lying around that’ll help you keep your pages more up to date, make them easier to find, and even stop them from becoming framed. What’s more, some of these tags have been with us since the first Web browsers were released.

META tags can be very useful for Web developers. They can be used to identify the creator of the page, what HTML specs the page follows, the keywords and description of the page, and the refresh parameter (which can be used to cause the page to reload itself, or to load another page). And these are just a few of the common uses!

First, there are two types of META tags: HTTP-EQUIV and META tags with a NAME attribute.

META HTTP-EQUIV tags are the equivalent of HTTP headers. To understand what headers are, you need to know a little about what actually goes on when you use your Web browser to request a document from a Web server. When you click on a link for a page, the Web server receives your browser's request via HTTP. Once the Web server has made sure that the page you’ve requested is indeed there, it generates an HTTP response. The initial data in that response is called the "HTTP header block." The header tells the Web browser information which may be useful for displaying this particular document

Back to META tags. Just like normal headers, META HTTP-EQUIV tags usually control or direct the actions of Web browsers, and are used to further refine the information which is provided by the actual headers. HTTP-EQUIV tags are designed to affect the Web browser in the same manner as normal headers. Certain Web servers may translate META HTTP-EQUIV tags into actual HTTP headers automatically so that the user’s Web browser would simply see them as normal headers. Some Web servers, such as Apache and CERN httpd, use a separate text file which contains meta-data. A few Web server-generated headers, such as "Date," may not be overwritten by META tags, but most will work just fine with a standard Web server.

META tags with a NAME attribute are used for META types which do not correspond to normal HTTP headers. This is still a matter of disagreement among developers, as some search engine agents (worms and robots) interpret tags which contain the keyword attribute whether they are declared as "name" or "http-equiv," adding fuel to the fires of confusion

Using META Tags

On to more important issues, like how to actually implement META tags in your Web pages. If you’ve ever had readers tell you that they’re seeing an old version of your page when you know that you’ve updated it, you may want to make sure that their browser isn’t caching the Web pages. Using META tags, you can tell the browser not to cache files, and/or when to request a newer version of the page. In this article, we’ll cover some of the META tags, their uses, and how to implement them.

This tells the browser the date and time when the document will be considered "expired." If a user is using Netscape Navigator, a request for a document whose time has "expired" will initiate a new network request for the document. An illegal Expires date such as "0" is interpreted by the browser as "immediately." Dates must be in the RFC850 format, (GMT format):
<META HTTP-EQUIV="expires" CONTENT="Wed, 26 Feb 1997 08:21:57 GMT">

This is another way to control browser caching. To use this tag, the value must be "no-cache". When this is included in a document, it prevents Netscape Navigator from caching a page locally.
<META HTTP-EQUIV="Pragma" CONTENT="no-cache">

These two tags can be used as together as shown to keep your content current—but beware. Many users have reported that Microsoft’s Internet Explorer refuses the META tag instructions, and caches the files anyway. So far, nobody has been able to supply a fix to this "bug." As of the release of MSIE 4.01, this problem still existed.

This tag specifies the time in seconds before the Web browser reloads the document automatically. Alternatively, it can specify a different URL for the browser to load.
<META HTTP-EQUIV="Refresh" CONTENT="0;URL=http://www.newurl.com">

Be sure to remember to place quotation marks around the entire CONTENT attribute’s value, or the page will not reload at all.

This is one method of setting a "cookie" in the user’s Web browser. If you use an expiration date, the cookie is considered permanent and will be saved to disk (until it expires), otherwise it will be considered valid only for the current session and will be erased upon closing the Web browser.
<META HTTP-EQUIV="Set-Cookie" CONTENT="cookievalue=xxx;expires=Wednesday, 21-Oct-98 16:14:21 GMT; path=/">

This one specifies the "named window" of the current page, and can be used to prevent a page from appearing inside another framed page. Usually this means that the Web browser will force the page to go the top frameset.
<META HTTP-EQUIV="Window-target" CONTENT="_top">

Although you may not have heard of PICS-Label (PICS stands for Platform for Internet Content Selection), you probably will soon. At the same time that the Communications Decency Act was struck down, the World Wide Web Consortium (W3C) was working to develop a standard for labeling online content (see www.w3.org/PICS/ ). This standard became the Platform for Internet Content Selection (PICS). The W3C’s standard left the actual creation of labels to the "labeling services." Anything which has a URL can be labeled, and labels can be assigned in two ways. First, a third party labeling service may rate the site, and the labels are stored at the actual labeling bureau which resides on the Web server of the labeling service. The second method involves the developer or Web site host contacting a rating service, filling out the proper forms, and using the HTML META tag information that the service provides on their pages. One such free service is the PICS-Label generator that Vancouver-Webpages provides. It is based on the Vancouver Webpages Canadian PICS ratings, version 1.0, and can be used as a guideline for creating your own PICS-Label META tag.

Although PICS-Label was designed as a ratings label, it also has other uses, including code signing, privacy, and intellectual property rights management. PICS uses what is called generic and specific labels. Generic labels apply to each document whose URL begins with a specific string of characters, while specific labels apply only to a given file. A typical PICS-Label for an entire site would look like this:
<META http-equiv="PICS-Label" content='(PICS-1.1 "http://vancouver-webpages.com/VWP1.0/" l gen true comment "VWP1.0" by "scott@hisdomain.com" on "1997.10.28T12:34-0800" for "http://www.hisdomain.com/" r (P 2 S 0 SF -2 V 0 Tol -2 Com 0 Env -2 MC -3 Gam -1 Can 0 Edu -1 ))'>

Keyword and Description attributes
Chances are that if you manually code your Web pages, you’re aware of the "keyword" and "description" attributes. These allow the search engines to easily index your page using the keywords you specifically tell it, along with a description of the site that you yourself get to write. Couldn’t be simpler, right? You use the keywords attribute to tell the search engines which keywords to use, like this:
<META NAME ="keywords" CONTENT="life, universe, mankind, plants, relationships, the meaning of life, science">

By the way, don’t think you can spike the keywords by using the same word repeated over and over, as most search engines have refined their spiders to ignore such spam. Using the META description attribute, you add your own description for your page:
<META NAME="description" CONTENT="This page is about the meaning of life, the universe, mankind and plants.">

Make sure that you use several of your keywords in your description. While you are at it, you may want to include the same description enclosed in comment tags, just for the spiders that do not look at META tags. To do that, just use the regular comment tags, like this:
<!--// This page is about the meaning of life, the universe, mankind and plants. //--!>

More about search engines can be found in our special report.

ROBOTs in the mist
On the other hand, there are probably some of you who do not wish your pages to be indexed by the spiders at all. Worse yet, you may not have access to the robots.txt file. The robots META attribute was designed with this problem in mind.
<META NAME="robots" CONTENT="all | none | index | noindex | follow | nofollow">

The default for the robot attribute is "all". This would allow all of the files to be indexed. "None" would tell the spider not to index any files, and not to follow the hyperlinks on the page to other pages. "Index" indicates that this page may be indexed by the spider, while "follow" would mean that the spider is free to follow the links from this page to other pages. The inverse is also true, thus this META tag:

<META NAME="robots" CONTENT=" noindex">

would tell the spider not to index this page, but would allow it to follow subsidiary links and index those pages. "nofollow" would allow the page itself to be indexed, but the links could not be followed. As you can see, the robots attribute can be very useful for Web developers. For more information about the robot attribute, visit the W3C’s robot paper.

Placement of META tags
META tags should always be placed in the head of the HTML document between the actual <HEAD> tags, before the BODY tag. This is very important with framed pages, as a lot of developers tend to forget to include them on individual framed pages. Remember, if you only use META tags on the frameset pages, you'll be missing a large number of potential hits.


Well I hope everyone had a great thanksgiving. I love them turkey birds! I love them stuffed. I love them covered in gravy. I love the little gobbling noises they make.

Back to business. By now you should have at least a decent understand of what scraping is and how to use it. We just need to continue on to the next most obvious step, crawling. A crawler is a script that simply makes a list of all the pages on a site you would like to scrape. Creating a decent and versatile crawler is of the utmost importance. A good crawler will be not only thorough but will weed out a lot of the bullshit big sites tend to have. There are many different methods to crawling a site. It really is only limited to your imagination. The one I’m going to cover in this post isn’t the most efficient but it is very simple to understand and thorough.

Since I don’t feel like turning this post into a mysql tutorial I whipped up some quick code for a crawler script that will make a list of every page on a domain(supports subdomains) and put into a return delimited text file. Here is an example script that will crawl a website and make an index of all the pages. For you master coders out there; I realize there is more efficient ways to code this(especially the file scanning portion) but I was going for simplicity. So bear with me.

The Script;

How To Use
copy and paste the code into notepad and save it as crawler.cgi. Change the variables at the top. If you would like to exclude all the subdomains on the site include the www. infront of the domain. If not then just leave it as the domain. Be very careful with the crawl dynamic option. With the crawl dynamic on certain sites will cause this script to run for a VERY long time. In any crawler you design or use it is also a very good idea to set a limit to the maximum number of pages you would like to index. Once this is completed upload crawler.cgi into your hostings cgi-bin in ASCII mode. Set the chmod permissions to 755. Depending on your current server permissions you may also have to create a text file in the same directory called pages.txt and set the permissions to 666 or 777.

The Methodology
Create a database- Any database will work. I prefer sql but anything will work. A flat file is great because it can be used later on anything including Windows apps.

Specify the starting url you would like to crawl- In this instance the script will start at a domain. It can also index everything in a subpage as long as you don’t include the trailing slash.

Pull the starting page- I used the LWP simple module. It’s easy to use and easy to get started with if you have no prior experience.

Parse for all the links on the page- I use the HTML::LinkExtor module which is a submodule of LWP. It will take content from the lwp call and generate a list of all the links on the page. This includes links made on images.

Remove unwanted links- Be sure to remove any links it grabs that are unwanted. In this example i removed links to images, flash, javascript files, and css files. Also be sure to remove any links that don’t exist outside of the specified domain. Test and retest your results on this. There are many more you will find that will need to be removed before you actually start the scraping process. It is very site dependant.

Check your database for duplicates- Scan through your new links and make sure none already exist in your database. If they exist remove them. Add the remaining links to your database- In this example I appended the links to the bottom of the text file.

Rinse and repeat- Move to the next page in your database and do the same thing. In this instance I used a while command to cycle through the text file till it reaches the end. When it finally reaches the end of the file the script is done and it can assume every crawlable page on the site has been accounted for This method is called the pyramid crawl. There are many different methods of crawling a website. Here’s a few to give you a good idea of your options.

Pyramid Crawl
It assumes the website flows outward in an expanding fashion like an upside down pyramid. It starts with the initial page which has links to pages 2,3,4 etc. Each one of those pages has more pages that they link to. They may also link back up the pyramid but they also link further down. From the starting point the pyramid crawl moves its way down until every building block on the pyramid doesn’t contain any unaccounted for links.

Block Crawl
This type of crawl assumes a website flows in levels and dubbs them as “stages.” It takes the first level (every link on the main page) and it creates an index for them. It then takes all the pages on level one and uses their links to create level 2. This continues until it has reached a specified number of levels. This is a much less thorough method of crawling but it accomplishes a very important task. Lets say you wanted to determine how deep your back link is buried into the site. You could use this method to say your link is located on level 3 or level 17 or whatever. You could use this information to determine your average link depth on all your site’s inbound links.

Linear Crawl
This method assumes a website flows in a set of linear links. You take the first link on the first page and crawl it. Then take the first link on that page and crawl it. You repeat this until you reach a stopping point. Then you take the second link on the first page and crawl it. In otherwords you work your way linearly through the website. This is also a not a very thorough process. It can be with a little work. For instance if you took the second link from the last page instead of the first on your second cycle and worked your way backwards. However this crawling also has its purpose. Lets say you wanted to determine how promenant your backlink was on a site. The sooner your linear crawl finds your link it can be assumed the more promenant the link is placed on the website.

Sitemap Crawl
This is exactly what it sounds like. You find their sitemap and crawl it. This is probably the quickest crawl method you can do.

Search Engine Crawl
Also very easy. You just crawl all the pages they have listed under the site: command in the search engine. This one has it’s obvious benefits.
Black Hatters: If you’re looking for a sneaky way to get by that pesky little duplicate content filter consider doing both the Pyramid Crawl and the Search Engine Crawl and then compare your results.

More information

Search Engine, Optimization Services

  1. Web site technical optimization
  2. Web site keyword report (category - search terms) technical support (via software)
  3. Web site Meta-Tag rearrangement  technical support ( via 2005 version software automatically)
  4. Web site Meta-Link (In-Autbond) report and optimization support (by enterprise version guarantee)
  5. Web site Spider-Link optimization ( 2005 version software)
  6. Web site Rating report (without submission software by 2005 version)
  7. Web site popular search terms traffic analysis. ( This six differenr works do by 2005 version softwares professionaly)
  8. Automatical submission by Enterprise 2005 version 3 different softwares. (with standart and pro version can be submited just 10 web sites)

Pro-submission and Eco-submission comparison

  1. Professional pack supports more categories
  2. Pro-pack supports top10 position in 6 months eco is for 12 months
  3. Pro-pack indexes each pages seperately 
  4. Pro-pack supports meta and spider-link optimization
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Updated at 20 September 2013